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• Randal Eastman • 7 min read

The Art of Chinese Brand Narratives: Building Cross-Cultural Bridges

Two decades of experience in Chinese markets taught us that successful brand storytelling requires understanding not just language, but cultural values, generational differences, and regional nuances.

china storytelling cultural-intelligence brand-strategy
Chinese brand stories unfold across generations and cultural traditions

Chinese brand stories unfold across generations and cultural traditions

About the Author

Randal Eastman

Randal Eastman

Founder & CEO

Randal combines over 25 years of international business experience across Asia and Europe with deep expertise in brand development and market entry strategy. His unique background includes:

  • Nearly two decades building and scaling Dragonfly, an iconic spa brand in China, as Partner and CEO
  • Extensive experience as a brand licensor, franchisor, and operator across multiple Asian markets
  • Professional working proficiency in Russian and Chinese, with a BA in Russian and German from McMaster University
  • MBA from Ivey Business School at Western University
  • Direct experience connecting brands with international partners and capital across cultural and linguistic divides

This blend of operational leadership, brand-building expertise, and cross-cultural fluency gives Randal an exceptional ability to identify promising brands and understand their international potential.

Tags

china storytelling cultural-intelligence brand-strategy methodology

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