Building Brandmine - Our journey illuminating BRICS+ brand stories
Follow our transparent journey building Brandmine—from initial research and market insights to product decisions and founder learnings. Real challenges, honest reflections, and actionable insights for anyone exploring BRICS+ markets.
Our exploration of MapLibre has transformed how we display brands geographically, creating an interactive experience that reveals patterns and connections across BRICS+ markets.
Welcome to the Founder’s Journal, where we share our journey building Brandmine and our ongoing mission to illuminate exceptional founder-led brands from the BRICS+ countries.
This is where we document our learning process, share insights from our exploration of emerging markets, and reflect on the challenges and discoveries that shape our platform. From technical deep-dives on tools like MapLibre to cultural insights gained through our brand research, these entries offer a transparent look at building a business intelligence platform for underrepresented markets.
Join us as we navigate the complexities of cross-cultural brand storytelling and work to bridge the gaps between visionary founders and the global opportunities they deserve.
Six months of deep research into Russian consumer brands revealed patterns and cultural insights that transformed how we approach BRICS+ storytelling.
Two decades of experience in Chinese markets taught us that successful brand storytelling requires understanding not just language, but cultural values, generational differences, and regional...
Have questions about our journey building Brandmine? Want to share your own insights about BRICS+ brands or mapping technologies? We'd love to hear from you.