Founder's journey

Founder's Journey

Personal stories behind the brands and the visionaries who created them.

1 insights Latest: February 2025

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Alexei Sokolov in his flagship TeaTime tearoom in Moscow's Arbat district, demonstrating traditional Russian tea ceremony with brass samovar

Founder's journey

Alexei Sokolov: TeaTime's Journey from Moscow Mountains to Global Markets

Feb 5, 2025 8 min read

The remarkable story of how a software engineer's passion for tea transformed into Russia's leading artisanal tea brand.

Founder's Journey Insights

Explore the personal stories behind BRICS+ brands and the visionaries who created them. These insights reveal the entrepreneurial spirit and determination that drives innovation.

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