About Brandmine
Elevating Founder-led Brands from the BRICS+
Our Mission
Brandmine exists to elevate the global potential of founder-led brands from BRICS+ countries by illuminating their authentic stories and creating meaningful connections that transcend language, cultural, and political barriers. We bridge the gap between visionary founders and the international partners ready to help them scale beyond their borders.
The Problem We Solve
Brand investors, distributors, importers, franchisors, and international partners face significant challenges when seeking opportunities in BRICS+ markets:
Information Fragmentation
Critical brand data scattered across multiple sources
Language Barriers
Essential information trapped in local languages
Cultural Context Gaps
Missing the "why" behind brand-consumer relationships
Discovery Challenges
No efficient way to identify promising brands
This fractured landscape creates a lose-lose scenario — international partners waste resources searching for hidden gems, while innovative founders with proven models struggle to access the partners and capital needed for global growth.
Our Solution
Brandmine's business intelligence hub brings clarity to this fragmented landscape by:
Illuminating hidden brand ecosystems
Through comprehensive, multilingual profiles
Decoding cultural significance
Beyond simple language translation
Creating structured comparisons
With standardized metrics across regions
Showcasing founder journeys
That resonate globally despite local origins
Curating qualified opportunities
To streamline partnership pathways
Through this comprehensive approach, we create a clear, accessible path to opportunity that benefits both visionary founders and the partners who can help them grow.
Our Team
Randal Eastman
Founder & CEO
Randal combines over 25 years of international business experience across Asia and Europe with deep expertise in brand development and market entry strategy. His unique background includes:
- Nearly two decades building and scaling Dragonfly, an iconic spa brand in China, as Partner and CEO
- Extensive experience as a brand licensor, franchisor, and operator across multiple Asian markets
- Professional working proficiency in Russian and Chinese, with a BA in Russian and German from McMaster University
- MBA from Ivey Business School at Western University
- Direct experience connecting brands with international partners and capital across cultural and linguistic divides
This blend of operational leadership, brand-building expertise, and cross-cultural fluency gives Randal an exceptional ability to identify promising brands and understand their international potential.
Olya Eastman
Co-Founder & Director of People and Partnerships
Olya brings over 25 years of executive search experience with specialized expertise in connecting talent and opportunities across borders:
- Extensive experience placing senior executives in multinational companies throughout Greater China, Russia, and Southeast Asia
- Native Russian speaker with professional proficiency in Chinese and English, plus working knowledge of Japanese
- Master's degree in Japanese Language & Country Studies from Far Eastern Federal University
- Co-founder of multiple successful executive search firms focused on cross-border talent solutions
- Deep understanding of the people and relationships that drive successful brand growth
Olya's unique ability to identify key talent and forge strategic partnerships is instrumental in connecting BRICS+ brands with the right international partners.
With our combined expertise in brand development, market entry, and cross-cultural business, we're uniquely positioned to bridge the gap between visionary founders and the international partners they need to succeed.
Our Unique Perspective
With over 25 years living and working across Asia—particularly in China and Russia—our founders bring a rare combination of linguistic capability, cultural insight, and business acumen to Brandmine:
- Firsthand founder experience building and scaling an iconic brand across Asian markets
- Entrepreneur's perspective on the challenges of securing international investment and partnerships
- Cultural bridging expertise that goes beyond language translation
- Extensive networks across both BRICS+ countries and international markets
- Focus on overlooked regions where extraordinary brands thrive without global recognition
This distinctive background enables us to see valuable opportunities where others see only barriers.
Our Services
We offer services for BRICS+ Brands as well as for the Investors and Business Partners seeking to do business with them.
For International Partners
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Brand Discovery Database:
Searchable collection of curated brand profiles
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Bespoke Research:
Tailored investigations into specific sectors or regions
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Market Entry Guidance:
Strategic support for navigating BRICS+ markets
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Connection Facilitation:
Introductions to vetted brand partners
For BRICS+ Brands
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International Visibility:
Exposure to qualified global partners
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Founder Story Profiles:
Compelling narratives that showcase your journey
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Funding Round Visibility:
Showcase investment opportunities to targeted partners
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Founder Community:
Connect with peers across BRICS+ regions
Our customized approach ensures both brands and partners find the right connections, with the right context, at the right time—creating value across borders through meaningful relationships.
Contact Us
Whether you're seeking new brand opportunities or looking to gain international visibility for your BRICS+ brand, we'd love to hear from you.